________ Involve Both the Beliefs That the Consumer Attributes to Relevant

question 85

Multiple Choice

________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.

• A) Niche markets
• B) Subjective norms
• C) Direct experiences
• D) External attributions
• E) Foot-in-the-door techniques

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Definitions:

1970s

A decade characterized by significant social, political, and cultural changes worldwide.

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The ongoing discussion concerning the relative roles of genetic predisposition and environmental factors in shaping human behavior and traits.