According to the Attitude-Toward-Object Model, the Consumer's Attitude Toward a Product

question 23

Multiple Choice

According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.

• A) price
• B) communication messages the consumer receives
• C) the presence or absence of certain product-specific beliefs or attitudes
• D) the consumer's intention to behave in a certain way
• E) consumers' subjective norms

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Definitions:

Apathy

A lack of interest, enthusiasm, or concern, often manifesting as an indifference to aspects of life that typically invoke emotional responses.

Schizophrenia

A chronic mental disorder characterized by distorted thoughts, perceptions, emotions, language, sense of self, and behavior, often manifesting as hallucinations and delusions.

Deteriorate

The process of becoming progressively worse or declining in condition, quality, or function.

Schizophrenia

A long-term mental disorder involving a breakdown in the relation between thought, emotion, and behavior, leading to faulty perception and actions.