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When and Why Do Marketers Use Massed or Distributed Learning

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When and why do marketers use massed or distributed learning schedules?

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Definitions:

Impact

The marked effect or influence of one thing on another.

Impact Evaluation

The assessment of the changes that can be attributed to a particular intervention, such as a program or policy.

Measurement

The process of obtaining a numerical value to represent a variable or attribute.

Program Planning

The process of establishing objectives, strategies, and activities to achieve a specific goal.

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