The Key Basis for Message Credibility Is ________

question 39

Multiple Choice

The key basis for message credibility is ________.

• A) the ability of the product, service, or brand, to deliver consistent quality, value, and satisfaction to consumers
• B) the medium in which the message is delivered
• C) the time of day at which the message is delivered
• D) the synergies between the brand spokesperson and the product itself
• E) the rate of repetition of the advertisement

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Definitions:

Fugitive Slave Act

Legislation passed in 1850 that required the return of escaped slaves to their owners and imposed penalties on anyone who aided in their flight, intensifying antislavery sentiments.

Escaped Slaves

Individuals who fled from slavery to seek freedom, often traveling long distances and facing significant dangers.

Arrest

The act of legally detaining a person by authorities on grounds of suspected or proven involvement in criminal activity.

Republicans

A political designation referring to members or supporters of a republican party, which typically advocates for a government in which the people hold power, either directly or through elected representatives.