Microsoft Wants to Measure Public Attitudes Toward the Default Media-Playing

question 93

Multiple Choice

Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system. Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?

• A) theory of reasoned action model
• B) trying-to-consume model
• C) attitude-toward-object model
• D) attitude-toward-behavior model
• E) attitude-toward-the-ad model

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Definitions:

African-Americans

A term referring to Americans of African descent, particularly those whose ancestors were enslaved and brought to the Americas during the transatlantic slave trade.

Rights

Entitlements or freedoms that are guaranteed to individuals by law, tradition, or moral principles, allowing them to perform or refrain from specific actions.

Free Blacks

African Americans who were not enslaved, living primarily in the North before the Civil War and in various parts of the country after abolition.

Thomas Jefferson

An American Founding Father, the principal author of the Declaration of Independence (1776), and the third President of the United States (1801–1809) known for his promotion of the ideals of republicanism in the United States.