While Julia Is Watching Television, She Is Faced with the Clutter

question 50

Multiple Choice

While Julia is watching television, she is faced with the clutter of nine successive commercial messages during a program break. The marketer who is running the second ad in the series is unlikely to communicate effectively with Julia because the other eight ads are ________.

• A) selective exposure
• B) symbolic noise
• C) psychological noise
• D) informal noise
• E) figurative noise

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Definitions:

Constituents

Individuals or groups represented by an elected official or a decision-maker.

Stakeholders

People and groups with an interest or “stake” in the performance of the organization.

Acts Of Terrorism

Deliberate acts of violence or threats intended to create fear and advance a political, religious, or ideological cause.

Workplace Violence

Involves any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site.