When Listerine, Who Makes Mouthwash in the Form of a Liquid

question 32

Multiple Choice

When Listerine, who makes mouthwash in the form of a liquid, introduced Listerine PocketPacks, a solid form of the product, it was an example of a ________.

• A) product form extension
• B) product category extension
• C) product line extension
• D) product differentiation strategy
• E) product generalization strategy

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Definitions:

Darwin's Principles

The fundamental concepts proposed by Charles Darwin, including natural selection and survival of the fittest, explaining biological evolution.

Sequential Study

Study design that combines cross-sectional and longitudinal techniques.

Longitudinal

Pertains to research or studies that observe the same subjects over a period of time, often to detect changes or developments.

Cross-sectional

A research design that looks at data from a population at a single point in time to identify patterns and associations.