If Sarah Has a Cold and Takes Advil, and Her

question 21

Multiple Choice

If Sarah has a cold and takes Advil, and her cold goes away, increasing the likelihood she will take Advil if she has another cold, the removal of the unpleasant stimulus (the cold) is an example of ________.

• A) the central route to persuasion
• B) copy testing
• C) positive reinforcement
• D) the peripheral route to persuasion
• E) negative reinforcement

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Definitions:

Supply Elasticity

Measures how the quantity supplied of a good responds to a change in the price of that good.

Market Supply Curve

A graphical representation of the quantity of goods and services that suppliers are willing and able to sell at various prices during a given period.

Complements

Goods or services that are used together, where the demand for one is increased when the price of the other decreases.