________ Refers to the Purchase of a Brand Out of Habit

question 67

Multiple Choice

________ refers to the purchase of a brand out of habit and convenience without any emotional attachment to the brand.

• A) Premium loyalty
• B) Covetous loyalty
• C) Inertia brand loyalty
• D) No loyalty
• E) Conditioned loyalty

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Definitions:

Defective Personalities

A pejorative term potentially referring to individuals who exhibit personality traits or behaviors considered abnormal or dysfunctional within their cultural context; however, it is not a widely accepted or respectful term in psychology.

Diffusion of Responsibility

A psychological phenomenon where individuals are less likely to take action or feel a sense of responsibility in the presence of others, often cited in explaining bystander inaction.

Cognitive Model

A psychological framework that emphasizes the importance of an individual's thoughts in determining their feelings and behaviors.

Latane & Darley

Refers to the social psychologists who developed the Bystander Intervention Model, explaining how the presence of others affects an individual's likelihood to help.