When a Professor Reviews a Certain Topic Many Times, He

question 111

Multiple Choice

When a professor reviews a certain topic many times, he or she is practicing ________.

• A) psychological conditioning
• B) stimulus-response conditioning
• C) subliminal conditioning
• D) repetition conditioning
• E) none of the above

Identify various roles in social influence such as mavens, connectors, and salesmen.

Recognize the weight of negative vs. positive comments in consumer decision-making.

Comprehend key theories such as the two-step flow model of influence.

Define and apply concepts such as impressions in advertising.

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Definitions:

Extrinsic Reward

A reward that comes from outside an individual, such as money, fame, grades, and praise, which motivates behavior.

Implicit

Information or knowledge that is understood or implied without being directly stated or consciously recognized.

Explicit

Referring to knowledge or information that is fully and clearly expressed or demonstrated, leaving no room for confusion or doubt.

External

Relating to, situated on, or connected with the outside or an outer part.