SOCIAL MEDIA MINI CASE: in the Summer of 2013, Kraft

question 3

Multiple Choice

SOCIAL MEDIA MINI CASE: In the summer of 2013, Kraft Foods' annual tour of the Oscar Mayer Wienermobiles became a cross-country road rally called the Wienermobile Run. Consumers were encouraged to follow the promotion on social media like Facebook, Instagram, and Twitter, and share messages about the Wienermobile Run with their friends. The men and women who drove the six Wienermobiles, also known as Hotdoggers, were divided into teams. Each team's vehicle had its own name. Teams raced around the country to accumulate points. Drivers performed tasks or challenges submitted by the public on a website, wienermobilerun.com. The goal was to get consumers to engage on a deeper level with the Wienermobiles by introducing games in order to take advantage of a trend toward gamification. They also allowed consumers to use social media to request the Wienermobiles show up at their events to give consumers a more visceral experience with the vehicles.
-In the SOCIAL MEDIA MINI CASE, the use of Twitter is an example of ________.

• A) intranet wikis
• B) branded blogs and micro blogs
• C) social networks
• D) widgets, games, and apps
• E) mobile phones

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Definitions:

Business Valuation

The process of determining the economic value of a business or company, using various methodologies to assess its overall worth.

Balance Sheet Method

The balance sheet method is an accounting technique used to calculate the net worth of a company by summarizing its financial assets, liabilities, and equity at a specific point in time.

Asset Method

A valuation technique that determines a company's value based on the total net assets it possesses, often used in the context of mergers, acquisitions, and financial reporting.

Income Statement Method

An accounting methodology used for calculating income and expenses to determine a company's net profit or loss over a specific period.