When Listerine, Who Makes Mouthwash in the Form of a Liquid

question 32

Multiple Choice

When Listerine, who makes mouthwash in the form of a liquid, introduced Listerine PocketPacks, a solid form of the product, it was an example of a ________.

• A) product form extension
• B) product category extension
• C) product line extension
• D) product differentiation strategy
• E) product generalization strategy

Recognize the demographic and economic trends affecting entrepreneurship.

Identify how information technology supports entrepreneurial ventures.

Discern the types of financing available to entrepreneurs and their characteristics.

Grasp the concept of intrapreneurship and its importance within an organization.

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Definitions:

Per-unit Standards

Per-unit standards refer to the predetermined costs or metrics applied to individual units of production, aiding in budgeting and performance evaluation.

Pounds

A unit of weight commonly used in the British imperial and United States customary systems.

Materials Quantity Variance

Materials quantity variance is the difference between the actual quantity of materials used in production and the expected amount, multiplied by the standard cost of those materials, indicating efficiency in usage.

Price Standard

A predetermined cost that serves as a benchmark for evaluating the actual cost of goods sold or production costs.