When Consumers Receive Too Much Information and Then Find It

question 36

Multiple Choice

When consumers receive too much information and then find it difficult to encode and store it, ________ occurs.

• A) chunking
• B) encoding
• C) long-term store purging
• D) short-term store purging
• E) information overload

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Definitions:

Impulsivity

The inclination to make decisions impulsively, showing conduct that lacks careful thought, contemplation, or regard for potential outcomes.

Ventral Striatum

A component of the brain's reward system that plays a significant role in motivation, pleasure, and reinforcement learning.

Amygdala

A part of the brain's limbic system, significantly involved in emotion regulation, emotional learning, and the formation of memories related to emotional events.

Neurotransmitters

Chemicals that carry signals over the gap between synapses in the brain.