SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 4

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easy to manage and style. The company has recently come out with a line of conditioners under the Shimmer brand name in the hope that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE, Shimmer's new line of conditioners bearing the Shimmer brand is the ________.

• A) conditioned stimulus
• B) conditioned response
• C) unconditioned stimulus
• D) unconditioned response
• E) cognitive associative learning

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Definitions:

Gene Pool

The total collection of different genes in an interbreeding population.

Organism's Niche

The role or function of an organism or species within an ecosystem, including its habitat, resource use, and interaction with other species.

Coevolution

The process by which two or more species reciprocally affect each other's evolution through natural selection.