Which of the Following Is True of the Relationship Between

question 101

Multiple Choice

Which of the following is true of the relationship between consumers' perceptions and their motives?

• A) In general, there is a heightened awareness of stimuli that are irrelevant to consumers' needs.
• B) The stronger the consumer's need, the greater the tendency to ignore related stimuli in the environment.
• C) In general, there is decreased awareness of stimuli that are relevant to consumers' needs.
• D) The stronger the consumer's need, the greater the tendency to pay attention to related stimuli in the environment.
• E) Consumers tend to pay equal attention to all advertising, regardless of their needs at any given time.

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Definitions:

Actual Price Level

The current average of all prices of goods and services in an economy, reflecting the purchasing power of money.

Quantity of Output

The total amount of a product or service that is produced by a company or an economy.

Short Run

A period in economics during which at least one factor of production is fixed, typically understood as a timeframe insufficient for adjusting all inputs.

Aggregate Demand

Summation of demand for all goods and services in an economy, factored at a certain price level and within a definite time span.