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Targeting Is the Process of Dividing a Market into Subsets

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Targeting is the process of dividing a market into subsets of consumers with common needs or characteristics.


Definitions:

Payment

An amount of money paid or due for goods received or services rendered.

EOM

An acronym for "End of Month", often used in accounting and finance to denote transactions that occur or are recorded at the close of the month.

Credited

The acknowledgment of a payment received or the addition of funds to an account.

Account

An account statement that captures all transactions associated with a specific aspect of the accounting equation.

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