________ Is Consumers' Heightened Awareness of Stimuli That Meet Their

question 6

Multiple Choice

________ is consumers' heightened awareness of stimuli that meet their needs or interests and minimal awareness of stimuli irrelevant to their needs.

• A) Selective attention
• B) Selective exposure
• C) Perceptual defense
• D) Perceptual blocking
• E) Perceptual differentiation

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Definitions:

Reinforcing Position

Strengthening or supporting an already established opinion, argument, or stance to make it more convincing or acceptable.

Emotional Appeal

A rhetorical strategy that uses emotions to persuade or influence an audience's attitudes, beliefs, or actions.

Potential Objections

Anticipated arguments or concerns that could be raised against a proposal, idea, or product.

Attention Getting Device

A technique used to capture the audience's interest at the beginning of a speech or presentation.