What Is the THIRD Step in the Positioning Process

question 5

Multiple Choice

What is the THIRD step in the positioning process?

• A) Create a positioning statement focused on the benefits and value that the product provides.
• B) Determine the target market's preferred combination of attributes.
• C) Define the market in which the product or brand competes, relevant buyers and competitors.
• D) Develop a distinctive, differentiating, value-based positioning concept.
• E) Research how consumers perceive competing offerings on relevant attributes.

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Definitions:

Self-Evaluation

The process of assessing one's own abilities, actions, and attributes for the purpose of self-improvement or personal reflection.

Emotional Distance

The degree to which individuals keep themselves emotionally separate from others.

Significant Conflict

A substantial disagreement, clash, or discord arising between individuals or groups, often requiring resolution due to its impact on relationships or objectives.

Self-Disclose

The act of revealing personal information about oneself to others, which can enhance relational closeness and trust.