What Is the THIRD Step in the Positioning Process

question 5

Multiple Choice

What is the THIRD step in the positioning process?

• A) Create a positioning statement focused on the benefits and value that the product provides.
• B) Determine the target market's preferred combination of attributes.
• C) Define the market in which the product or brand competes, relevant buyers and competitors.
• D) Develop a distinctive, differentiating, value-based positioning concept.
• E) Research how consumers perceive competing offerings on relevant attributes.