During Testing for the Movie Her, Test Audiences Used Dials

question 107

Multiple Choice

During testing for the movie Her, test audiences used dials (located in their armrests) to indicate their levels of interest or disinterest during the showing of the movie. This feedback is an example of ________.

• A) physiological measures
• B) UPC codes
• C) attitudinal measures
• D) day-after recall tests
• E) net income tests

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Definitions:

Pairs

Two things considered together because of similarity, opposition, or adjacency; often used in context to describe complementary items or concepts.

Marginal Cost

The outlay for creating another unit of a product or service.

Economies of Scale

Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.

Output

The total amount of goods or services produced by a company, industry, or economy within a specific period.