When Consumers Buy the Most Expensive Model to Mitigate the Risk

question 8

Multiple Choice

When consumers buy the most expensive model to mitigate the risk of purchasing a poorly performing product, they are using ________ to minimize their risk.

• A) information-seeking behavior
• B) brand loyalty
• C) narrow categorization
• D) the price-quality relationship
• E) perceptual blocking

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Definitions:

Tertiary Deviance

Redefining the stigma associated with a deviant label as a positive phenomenon.

W. I. Thomas

An influential sociologist known for the Thomas theorem which states "If men define situations as real, they are real in their consequences," highlighting the subjective nature of reality in social contexts.

Conflict Theorist

A sociologist or academic who explores how societal conflicts, often stemming from inequality and power disparities, contribute to social change and the structure of society.

Agricultural Product

Goods produced through farming and agriculture, including crops, livestock, and other raw materials derived from plants and animals.