When Consumers Buy the Most Expensive Model to Mitigate the Risk

question 8

Multiple Choice

When consumers buy the most expensive model to mitigate the risk of purchasing a poorly performing product, they are using ________ to minimize their risk.

• A) information-seeking behavior
• B) brand loyalty
• C) narrow categorization
• D) the price-quality relationship
• E) perceptual blocking

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Definitions:

Denial of Reality

A psychological defense mechanism in which individuals refuse to accept the truth of a situation or fact, often to protect themselves from discomfort.

Fantasy

A genre of fiction that involves magical or supernatural elements not existing in the real world.

Constructive Coping

Strategies that are adaptive and help in managing or overcoming stress and its effects in a positive manner.

Burnout

A state of physical, emotional, and mental exhaustion caused by long-term involvement in situations that are emotionally demanding.