If a Consumer Is Concerned He Will Be Embarrassed When

question 116

Multiple Choice

If a consumer is concerned he will be embarrassed when his friends see him with a particular product, he is perceiving ________ risk.

• A) financial
• B) psychological and social
• C) time
• D) physical
• E) functional

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Definitions:

Double Binds

Situations where an individual is given contradictory commands or expectations so that regardless of their choice, they cannot avoid criticism or failure.

Neosexism

A contemporary form of sexism that coexists with the rejection of sexist beliefs, often manifesting in subtle or indirect ways.

Denial of Personal Discrimination

When individuals refuse to acknowledge or recognize that they have been subject to discrimination, often as a coping mechanism.

Neosexism

A modern form of sexism manifesting in subtle or indirect ways, despite general support for gender equality.