McDonald's Slogans "You Deserve a Break Today," "Make Every Time

question 97

Multiple Choice

McDonald's slogans "You deserve a break today," "Make every time a good time," and "I'm Lovin' It" are examples of ________.

• A) premier position
• B) positioning against competition
• C) umbrella positioning
• D) key attribute positioning
• E) un-owned perception positioning

---

Definitions:

Teaching Method

An approach or strategy employed to facilitate learning.

Smoking Cessation

The process of discontinuing tobacco smoking, which may involve behavioral strategies, medication, or support groups.

Sociocultural Background

The influence of social and cultural factors on an individual's development, behavior, and beliefs.

Developmental Capabilities

The skills and abilities that individuals acquire as they grow and develop, which progress at different rates for different people.