Positioning Joy (A Fragrance Brand) as "The Costliest Perfume in the World

question 74

Multiple Choice

Positioning Joy (a fragrance brand) as "the costliest perfume in the world" is an example of ________.

• A) premier position
• B) positioning against competition
• C) umbrella positioning
• D) key attribute positioning
• E) un-owned perception positioning

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Definitions:

Unit Contribution Margin

The difference between the selling price per unit and the variable cost per unit, used to determine how sales affect profitability.

Operating Income

Earnings before interest and taxes (EBIT), a measure of a company's profitability from its core business operations.

Fixed Costs

Operating expenses of a business that remain constant regardless of the volume of production or sales.

Unit Contribution Margin

The amount each unit sold contributes towards covering fixed costs and generating profit, calculated as the selling price per unit minus the variable cost per unit.