Why Would a Brand Want to Update Its Image

question 65

Multiple Choice

Why would a brand want to update its image?

• A) to create emotional bonds between brands and consumers
• B) to fulfill a need in a straightforward way
• C) to be more similar to competitors
• D) to hide its core benefit
• E) to be perceived as a "me too" offering

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Definitions:

Free Riding

The act of benefiting from resources or services without paying for them or contributing to their provision.

Evaluation Apprehension

Anxiety or fear about being judged or evaluated by others, often affecting performance or behavior in social settings.

Social Facilitation

The tendency for people to perform differently when in the presence of others compared to when alone, typically improving on simple tasks and worsening on complex tasks.

Commons Dilemma

A situation in which individuals' short-term selfish interests are at odds with long-term group interests and the common good.