Why Would a Brand Want to Update Its Image

question 65

Multiple Choice

Why would a brand want to update its image?

• A) to create emotional bonds between brands and consumers
• B) to fulfill a need in a straightforward way
• C) to be more similar to competitors
• D) to hide its core benefit
• E) to be perceived as a "me too" offering

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Definitions:

Aggressive Tendencies

Traits or behaviors characterized by aggression, where individuals may exhibit hostile or violent attitudes and actions towards others.

Repression

A defense mechanism in psychoanalytic theory where distressing thoughts and feelings are unconsciously pushed out of conscious awareness.

Unpleasant Thoughts

Intrusive ideas or imaginations that are often distressing or disturbing to the individual experiencing them.

Consciousness

The state of being aware of and able to think about oneself, one's surroundings, and one's thoughts and feelings.