When Consumers Buy the Most Expensive Model to Mitigate the Risk

question 8

Multiple Choice

When consumers buy the most expensive model to mitigate the risk of purchasing a poorly performing product, they are using ________ to minimize their risk.

• A) information-seeking behavior
• B) brand loyalty
• C) narrow categorization
• D) the price-quality relationship
• E) perceptual blocking

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Definitions:

Withdrawal

The process of reducing or stopping the intake of a substance to which one has become addicted, often accompanied by unpleasant symptoms.

Hassles

Minor irritations and annoyances that are part of everyday life and can accumulate to impact one's mental health and well-being.

Psychological Hardiness

Refers to a personality characteristic that involves a sense of control, commitment, and embracing challenge as a means of personal growth, which helps individuals to manage stress more effectively.

Stress

The body's response to any demand or challenge, which can be triggered by both positive and negative experiences.