PRIZM Is an Example of ________ Segmentation

question 78

Multiple Choice

PRIZM is an example of ________ segmentation.

• A) demographic
• B) geodemographic
• C) psychographic
• D) sociocultural
• E) use-related

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Definitions:

Secondary Data

Information that has been previously collected for another purpose but is being utilized for a new research study or analysis.

Government Publications

Documents and reports published by the government, ranging from legislation, policy papers, to statistical data.

Census Data

consists of statistical information collected through a comprehensive enumeration of a population, including details about demographics, employment, and housing, among other factors.

Big Data

The process and technology related to handling vast datasets that traditional data processing software cannot manage, used for insights that lead to better decision making.