Peter Wants to Segment the Target Audience for His Frozen

question 87

Multiple Choice

Peter wants to segment the target audience for his frozen yogurt shop based on benefits sought. Unlike demographic variables, the benefits sought variable is difficult to measure, so it is not as ________.

• A) profitable
• B) stable in terms of consumption patterns
• C) identifiable
• D) inaccessible
• E) expensive to pursue

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Definitions:

Central Traits

Key characteristics of a personality that influence behavior and are consistent across different situations.

Changeable Aspects

Features or elements of a situation or entity that can be altered or modified.

Temperaments

Inherent personality traits and tendencies that influence how individuals react to their environment.

Gordon Allport

A psychologist known for his theory of personality that emphasized the uniqueness of the individual and the concept of personal traits.