Peter Wants to Segment the Target Audience for His Frozen

question 87

Multiple Choice

Peter wants to segment the target audience for his frozen yogurt shop based on benefits sought. Unlike demographic variables, the benefits sought variable is difficult to measure, so it is not as ________.

• A) profitable
• B) stable in terms of consumption patterns
• C) identifiable
• D) inaccessible
• E) expensive to pursue

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Definitions:

Textile Mills

Factories for the production of textiles, or cloth materials, often seen as the backbone of the industrial revolution.

White Supremacy

An ideology that holds white people as superior to those of all other races, advocating for the social, political, and economic dominance of whites.

Muller V. Oregon

1908 Supreme Court decision that held that state interest in protecting women could override liberty of contract. Louis D. Brandeis, with help from his sister-in-law Josephine Goldmark of the National Consumers League, filed a brief in Muller that used statistics about women’s health to argue for their protection.

Supreme Court

The highest federal court in the United States, which has the ultimate appellate jurisdiction over all federal and state court cases involving issues of federal law.