Consumers Are More Likely to View Price as an Indicator

question 68

Multiple Choice

Consumers are more likely to view price as an indicator of quality if ________.

• A) they have little information to go on
• B) they are confident in their ability to make the product or service choice
• C) they are experts
• D) they are familiar with the store where the product is purchased
• E) they are familiar with the product or service

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Definitions:

Process Information

The act of taking in, interpreting, and making sense of information.

Autonomic Nervous System

A part of the peripheral nervous system that controls involuntary bodily functions, including heart rate, digestion, and respiratory rate.

Skeletal Muscles

Muscles attached to bones that are responsible for voluntary movements of the body.

Sympathetic Nervous System

A part of the autonomic nervous system that activates the body's fight-or-flight response.