Transatlantic Airlines Identifies the Most Profitable Customers and Offers Them

question 73

Multiple Choice

Transatlantic Airlines identifies the most profitable customers and offers them specific incentives, a practice known as ________.

• A) social marketing
• B) customer profitability-focused marketing
• C) market targeting
• D) market segmentation
• E) product positioning

---

Definitions:

Bathroom Floor

The surface or part of a bathroom upon which one stands, often made of tile, linoleum, or other water-resistant material.

Leak

The accidental escape of a fluid or gas through a hole or crack, or the disclosure of confidential information.

Plumbing

The system of pipes, drains, fittings, valves, and fixtures installed for the distribution of water for drinking, heating, and washing, and the removal of waterborne wastes.

Piano

A musical instrument with keys that, when pressed, operate hammers that strike wires to produce sound.