Antoine Is in Charge of Customer Acquisition and Retention

question 104

Multiple Choice

Antoine is in charge of customer acquisition and retention. He allocates more of his budget to customer retention than customer acquisition. Why does Antoine's decision make sense?

• A) Low customer turnover is correlated with higher profits.
• B) High customer turnover is correlated with higher profits.
• C) Low customer acquisition is correlated with higher profits.
• D) Low customer acquisition is correlated with higher employee satisfaction.
• E) High customer acquisition is correlated with higher employee satisfaction.

Acknowledge the debate on aggregated vs. specific behaviors in predicting future behaviors.

Understand the significance of the person-situation debate in personality psychology.

Learn about the impact of traits and situations on behavior through classic and contemporary studies.

Understand the principles and requirements for the formation of legally binding contracts.

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Definitions:

Conservative Shift

A change in a group's or individual's beliefs, attitudes, or policies towards more traditional or right-leaning ideologies.

Business Week

A magazine focused on business news, analysis, and commentary, often covering global economic trends.

Profit Margin

A financial metric that calculates the amount of earnings exceeding costs, often expressed as a percentage of revenue.

Less Risky Decision

A decision-making approach that prioritizes options with lower potential for negative outcomes or loss.