A Retailer Would Be Reducing the ________ by Developing a Better

question 18

Multiple Choice

A retailer would be reducing the ________ by developing a better understanding of customer expectations and perceptions.

• A) communications gap
• B) standards gap
• C) performance gap
• D) knowledge gap
• E) delivery gap

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Definitions:

Internal Consistency Validity

A measure of whether items on a test are all assessing the same construct.

Interrater

An assessment of the degree to which different raters or observers give consistent estimates or judgments of the same phenomenon.

Parallel Forms

A method of reliability testing in which different versions of a test are administered to the same individuals at different times to measure consistency between the forms.

Test-Retest

A reliability measure to assess the consistency of a test over time by administering the same test to the same subjects at two different points in time.