The Overall Direction and Control of the Personal Selling Effort

question 99

Multiple Choice

The overall direction and control of the personal selling effort is in the hands of a firm's:

• A) board of directors.
• B) sales analysts.
• C) existing customers.
• D) sales managers.

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Definitions:

Duty

The responsibility or obligation to act in accordance with moral, legal, or professional expectations.

Moral Action

An action undertaken based on a sense of right and wrong, reflecting ethical considerations and values.

Happiness

A state of well-being and contentment characterized by emotional, psychological, and/or physical fulfillment.