Marketers Usually Adopt a Dual Distribution Strategy Either to Maximize

question 64

True/False

Marketers usually adopt a dual distribution strategy either to maximize their firm's coverage in the marketplace or to increase the cost effectiveness of the firm's marketing effort.

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Definitions:

Resistance to Change

The reluctance or refusal to adapt to new methods, processes, or changes within an organization or environment.

Contemporary Manager

A managerial role that focuses on modern management practices, embracing change, innovation, and the adaptation to new technologies and market demands.

Planned Change

An intentional, organized effort to alter processes, systems, or structures within an organization, often involving a structured methodology to manage the transition from a current state to a desired future state.