Celeste Is Working with a Ford Motor Company, One of Her

question 75

Multiple Choice

Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, nonpersonal communication is known as

• A) advertising.
• B) personal selling.
• C) direct marketing.
• D) public relations.

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Definitions:

Extrinsic Rewards

Tangible rewards given to employees for performing specific tasks or reaching objectives, including money, gifts, or other physical rewards.

Intrinsic Rewards

Refers to non-material rewards such as personal achievement, professional growth, sense of pleasure and accomplishment.

Compensation Strategy

A plan established by an organization to attract, retain, and motivate employees through monetary and non-monetary rewards.

Effective Compensation

A pay and benefits package designed to attract, retain, and motivate employees.