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Golden State Warriors player Stephen Curry is frequently featured wearing Under Armour shoes and clothing and is effective in stimulating sales of Under Armour products due to his popularity and the success of the Warriors basketball team. Under Armour is using a _____ advertising appeal by partnering with Stephen Curry.
Survival
The ability of an entity, whether an individual, business, or species, to continue existence and maintain its functions in its environment.
Business
An organization or enterprising entity engaged in commercial, industrial, or professional activities, aiming to generate profits.
Positive Meanings
Words, phrases, or symbols that convey optimistic, affirmative, or beneficial connotations.
Objectives
Specific, measurable goals intended to guide actions and decisions toward a desired outcome.
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