Which of the Following Statements Is TRUE Regarding Television as an Advertising

question 118

Multiple Choice

Which of the following statements is TRUE regarding television as an advertising medium?

• A) The greatest share of television advertising revenues is generated by organizations that advertise nationally.
• B) The greatest share of television advertising revenues is generated by organizations that advertise locally.
• C) Television accounts for approximately 80 cents of every dollar spent on advertising in the world.
• D) Television advertising's greatest advantage is its low cost.

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Definitions:

Media Conglomerate

A large company that owns numerous companies involved in various media-related activities, such as television, radio, publishing, motion pictures, and the Internet.

Sports Franchise

A professional sports team that is part of a larger league and operates as a commercial enterprise, often owned by an individual, corporation, or group.

Restaurant Chain

A group of related restaurants in different locations that share a common brand, identity, and ownership, offering a similar menu of food and drink items.

Synergy

The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.