Car Washes Are a Dime a Dozen, or Are They

question 150

Multiple Choice

Car washes are a dime a dozen, or are they? You and your competitors are all charging $20 for a basic car wash, but as you think about long-range planning, you'd like to attract more business to your Rainbow's End Car Wash. What should you do?

• A) Offer a 20% off coupon for the next three months
• B) Lower your prices, even though it will mean a significant loss in profits
• C) Enhance your customer service by offering free drinks in a clean, inviting waiting room
• D) Raise your prices to suggest an image of high-end luxury

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Definitions:

Serotonin

A neurotransmitter that regulates our experience of negative affect.

Aggressive Impulses

The sudden urges or drives to act or respond in a hostile or physically violent manner.

Testosterone

A steroid hormone found in both men and women but at higher levels in men, playing a key role in the development of male reproductive tissues and secondary sexual characteristics.

Hormone

A chemical substance produced in the body that regulates and controls the activity of certain cells or organs.