A Direct Channel Is the Simplest and Shortest Marketing Channel

question 65

Multiple Choice

A direct channel is the simplest and shortest marketing channel, but most channels involve at least one intermediary. Which statement below describes a marketing intermediary? ​

• A) ​Intermediaries develop networks of independent representatives who sell directly to consumers.
• B) ​Wholesalers and retailers are both marketing intermediaries.
• C) ​Marketing intermediaries do not take title to the goods they handle.
• D) ​Service firms market primarily through long intermediary channels.
• E) ​Marketing through an intermediary is usually inefficient, expensive, and time-consuming.

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Definitions:

Population Growth

The increase in the number of individuals in a population, often measured through rates of birth and immigration.

GDP PPP

Gross Domestic Product (GDP) measured in terms of the Purchasing Power Parity (PPP), which adjusts for price level differences across countries, providing a more accurate comparison of economic productivity and standards of living.

Infant Mortality

The rate at which babies under one year of age die, considered as an indicator of the health conditions of a population.

Demographic Data

Information related to the characteristics of populations, such as age, race, sex, income level, and employment, widely used in research and policy making.