Some New Products Are Introduced and Quickly Are Accepted by the Marketplace

question 116

Multiple Choice

Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that is complex and hard to understand is likely to diffuse across society:

• A) more slowly than a simple product.
• B) more quickly than a simple product.
• C) complexity has no effect on diffusion.
• D) about the same as a simple product.

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Definitions:

Designated Leader

An individual who has been officially chosen or appointed to guide or direct a group, team, or organization.

Bystander Effect

A social psychological phenomenon where individuals are less likely to offer help to a person in need when other people are present.

Ambiguous

Something that is open to more than one interpretation, explanation, or meaning and is not explicitly defined or clear.

Groupthink

A phenomenon where a group's desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.