As the Marketing Manager for Learning4Fun

question 78

Multiple Choice

As the marketing manager for Learning4Fun.com, you know you're going to be competing against other, well-established online educators when you initially launch your library of educational videos. Given that you'll be using a penetration pricing strategy, which pricing tactic seems like the best fit for you?

• A) Offering a subscription rate of $19.99 a month
• B) Setting two tiers of pricing: $18 a month for those who use the service less than 10 hours a month, and $24 for those who use the service more than 10 hours a month
• C) Promising a reduced subscription rate of $21 a month, as opposed to the official rate of $25 a month, to the first 500 subscribers
• D) Clarifying that your $29 monthly rate is based on having the largest educational video collection

---

Definitions:

Hyperfocus

An intense form of mental concentration or visualization that focuses consciousness on a subject, topic, or task.

Major Depressive Disorder

A mental disorder characterized by persistent and severe low mood, low self-esteem, and a loss of interest or pleasure in normally enjoyable activities.

Catatonic

A state of psycho-motor immobility and behavioral abnormality, often found in schizophrenia.

Neurotransmitters

Neurotransmitters are chemical messengers in the brain that transmit signals from one neuron to another, playing critical roles in mood, thought processes, and body functions.