Your Company Recently Released an Ad Campaign to Promote Its

question 1

Multiple Choice

Your company recently released an ad campaign to promote its new tablet. Shortly thereafter, your company publishes a series of blogs and articles about the product and sets up hotlines so people can call in to find out more information about the product and its release date. At which stage of the adoption process are consumers operating?

• A) Trial
• B) Interest
• C) Evaluation
• D) Awareness
• E) Adoption

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Definitions:

Comprehension

The ability to understand or grasp the meaning of something.

Buried Verb

A writing flaw where the action (verb) is hidden in a noun form, making sentences longer and less clear.

Consideration

The process of thoughtful and careful reflection on various aspects or details of a situation, decision, or action.

Active-voice Verbs

Verbs that depict the subject of a sentence as the doer of an action.