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The original Hummer H1 was developed and manufactured by AM General solely for the military branches. However, after publicity from photographs of its use in Operation Desert Storm, the vehicle was introduced into the consumer market in 1992. The sight of one of these military vehicles being used to haul kids to soccer games was entertaining! Selling the Hummer to consumers is an example of:
Variable Overhead Spending Variance
The difference between the actual and budgeted or standard costs of variable overheads incurred during a period.
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