Samantha Is Well Integrated Locally and Considered a Fashion Leader

question 105

Multiple Choice

Samantha is well integrated locally and considered a fashion leader among her friends. While she very rarely buys faddish clothing, she is one of the first in her group to buy a style as soon as it is established. Many of her friends rely on her opinion when purchasing clothing. As far as the diffusion process goes, Samantha should be considered a(n) :

• A) early adopter.
• B) innovator.
• C) early majority.
• D) laggard.

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Definitions:

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through communication.

Internal Locus Of Control

A psychological concept that describes individuals who believe they have control over the outcomes of their actions and experiences, as opposed to being controlled by external forces.

External Locus Of Control

The belief that external forces beyond one’s control determine life’s outcomes.

Ethical Behavior

Acting in ways consistent with societal norms and values, emphasizing honesty, fairness, and integrity.