Apple Customers Have a High Degree of Brand Loyalty

question 56

Multiple Choice

Apple customers have a high degree of brand loyalty. Starting with the Apple I in 1976, Apple has introduced a stream of products for their customers. Look around your classroom and you are likely to see Apple laptops and the same students with an iPhone and perhaps an Apple Watch. Apple has largely grown their business through:

• A) product development.
• B) market penetration.
• C) diversification.
• D) market development.

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Definitions:

Specific Steps

Detailed and sequential actions or procedures followed to achieve a particular end.

Problem-solving Team

A group of individuals who come together to address specific issues or challenges within an organization, working collaboratively to find solutions.

Distribution Department

The division within a company responsible for the storage, handling, and shipping of products to customers.

Self-managing Teams

Groups of employees who are provided with the autonomy to plan, execute, and control their own tasks and processes without direct supervision.