A Brand Is Said to Have High Relevance If a Large

question 94

True/False

A brand is said to have high relevance if a large number of consumers feel the need for the benefits offered by the brand.

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Definitions:

Charisma

A trait found in individuals who possess a compelling attractiveness or charm that can inspire devotion in others.

Formal Authority

Power granted to an individual or organization based on their position within the hierarchical structure of an organization.

Positive Charismatic

Refers to individuals who possess an inspiring, optimistic, and compelling charm that influences others positively.

Negative Charismatic

Describes a type of leadership or personal influence that, while compelling, leads followers towards unethical, immoral, or harmful outcomes.