Vandelay Industries Has Been Selling Their Latex Products to the Medical

question 38

Multiple Choice

Vandelay Industries has been selling their latex products to the medical community for over a decade. However, George Costanza, the President of Vandelay, has decided that relying on a single product line and single market segment is too risky. George has decided to pursue both new products and new markets in the future. Vandelay Industries is seeking:

• A) diversification.
• B) market development.
• C) product development.
• D) market penetration.

---

Definitions:

Reverse Causality

The error committed when the true direction of causality between two variables is reversed, and the independent variable and the dependent variable are incorrectly identified.

Features of Construction

Characteristics or aspects that pertain to the method and process of constructing buildings or infrastructure.

Bar Graph

A chart or graphical representation of data, typically used to compare amounts or values across different categories, using bars of different lengths.

Vertical Bars

A graphical representation used in charts and graphs to show quantities with upright rectangles, whose heights are proportional to the values they represent.