Hershey's Develops New Products on an Ongoing Basis

question 37

Multiple Choice

Hershey's develops new products on an ongoing basis. One of the most successful is Reese's Minis - the miniature Reese's cup without a wrapper. Reese's Minis came from the consumer desire to have a snack that they could eat with one hand. After a brief test market showed wide demand for the product, Hershey's launched Reese's Minis in the _________ stage of the new-product development.

• A) commercialization
• B) concept test
• C) field trial
• D) test market

Understand the process of turning hobbies into viable businesses.

Appreciate the importance of research and intuition in identifying business opportunities.

Recognize the significance of unforeseen opportunities in business.

Grasp the necessity of a comprehensive business setup including market and competitive analysis, along with startup costs.

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Definitions:

Mating Preferences

The criteria or qualities an individual looks for in a partner when choosing a mate.

Evolutionary Perspective

A theoretical approach that explains various aspects of human nature as a result of evolutionary processes that have shaped the survival and reproductive success of our ancestors.

Casual Sex

Sexual activity occurring outside of a long-term romantic relationship without the expectation of commitment.

Reproductive Strategy

The behavioral and physiological adaptations that organisms make to ensure their genes are passed on to the next generation.