Recently a New Product Named Powerful Yogurt Was Introduced in the United

question 46

Multiple Choice

Recently a new product named Powerful Yogurt was introduced in the United States. This product is targeted toward men who often view yogurt as only for women. In fact, Powerful Yogurt is being referred to as "Brogurt" to emphasize its manliness. Powerful Yogurt is using:

• A) demographic segmentation.
• B) geographic segmentation.
• C) psychographic segmentation.
• D) behavioral segmentation.

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Definitions:

Trade

Trade involves the exchange of goods or services between parties, which can be within a country or between countries.

Resources

Economic or productive factors required to accomplish an activity, or to provide a service or product, such as land, labor, and capital.

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen; the value of the next best alternative foregone.

Specialization

The process of focusing on and becoming expert in a particular subject or skill.