After a New-Product Concept Is Identified, It Needs to Be

question 120

Multiple Choice

After a new-product concept is identified, it needs to be assessed through focus groups and in-store polling. What is the consumer reaction to the concept? These activities are part of the _________ stage of the new-product development.

• A) concept testing
• B) idea generation
• C) screening
• D) business analysis

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Definitions:

Telephone Cable

A type of cable designed for transmitting voice and data signals over a telephone network.

ISP

An Internet Service Provider; a company that provides customers with Internet access.

Evil Twin

A malicious Wi-Fi network that pretends to be a legitimate one to intercept personal information or data transmitted by unsuspecting users.

Public Network

A telecommunications network that is accessible by the general public, providing data communication services.