Lorelei Needs a New Computer for College

question 126

Multiple Choice

Lorelei needs a new computer for college. She has never had a computer with a touch screen before, but has watched her roommate, Geneva, use her Lenovo Yoga 920 with a touch screen and digital pen. Geneva let Lorelei use her computer for the weekend when she went home. Lorelei is in the ______ stage of the new-product adoption process.

• A) trial
• B) interest
• C) adoption
• D) awareness

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Definitions:

Market Globalization

The process of expanding business operations on a worldwide scale, creating global markets for goods and services.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about the target market, customers, competition, and the industry as a whole.

Behavioral

Related to the actions or reactions of individuals or groups in response to internal or external stimuli, often studied in psychology and marketing.

Psychographic

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.